Reunions have become very common and if you are looking for a business idea it might be a good idea to start a reunion destination. Yes there are many options for holding a reunion but having a destination specifically branded for reunions may go a long way. You will be able to capture the needs of the clients who keep wondering where to hold their reunions. You should however treat it like any other business for it to be successful. Some of the things you have to keep in mind if you want to start a reunion destination are:
Reunions are different
There are many kinds of reunions and they are all different. Unlike conventional meetings where the setup is more or less the same, for reunions it’s totally different. They will appreciate the space but will have different themes and different needs. In this case you will most likely have to work with a planner who will help you with the set up according to the needs of the group. One thing that should be constant though, the place should be beautiful.
Get a good planner
Since in most cases you will be working with a planner a good planner will go a long way. Unless you plan to be the planner too which is very rare. It is good to get someone with the planning and event management expertise to plan for you. Not only will it make your destination more professional, but planners know how to tweak around budgets to best meet the needs of the client.
Give gift of service
You can offer service extras as a gift to your clients. This can be in form of hotel and attraction recommendations, itinery booking, hotel reservations, and package themes among many other things. You can also give a welcome package with all the valuable information. This will help you get a good first impression. You just have to be creative on what extra you can offer and you will attract those customers like a magnet.
Do Proper marketing
Even if you have the best destination with the best services with no marketing you are highly unlikely to succeed. Marketing will put your business out there for others to notice it and know about it. There are many marketing avenues that you can use. With the digital era you cannot ignore social media marketing. Other avenues you can use are through events planners. Since most of the time they are the ones planning the reunion, marketing to them you are likely to succeed.
A properly made reunion destination with good marketing will make you attract high profile clients and give you success. For example when the 7Th heaven creator was looking for a venue to hold a reunion with Stephen Collins then this would be the right choice other than having to look for other destinations for the reunion. With a good destination and a good planner then the best is possible.