If you are into health and fitness, starting a business as a professional personal trainer may be ideal for you and your lifestyle. You can control the number of clients you take on, and focus on specific training areas or techniques. But getting a business started can seem really intimidating if you are at the beginning of the process. To help you start the small business of your dreams, here’s how to make your personal trainer career a reality.
Assess the Competition
A great way to see what your community may need from a personal trainer is to assess the competition in your area. Find out which trainers are more popular and determine what they have to offer. Then, see if you can identify any niche that isn’t currently being covered that the community may support. That way, you can have a better understanding of what is already available in your town, what is or isn’t working, and how you can make yourself stand out.
Learn the Fundamentals of Business
There is more to running a business than just taking money from customers. You will need to learn to track your business finances, how to manage taxes, and if there are any rules and regulations to which you must adhere. Failing to figure out how the business aspects need to work can lead to some significant frustrations in the future, or worse if you fail to meet any legal requirements currently in place.
Location, Location, Location
As a personal trainer, you have a few options regarding where you will work. Some trainers come to client homes and provide services onsite. Others work in established gyms or fitness centers. Some even choose to set up their own space in a local storefront or out of their home. Regardless of which situation you choose to pursue, you need to make sure you have access to all of the amenities you will need to train clients properly. If you choose a storefront option, you want to make sure the location will draw a suitable amount of attention based on your business goals. Working with a realtor can help you find appropriate properties that meet your budgetary needs.
Gear and Equipment
Depending on the kind of personal training you decide to offer, you need to make sure you have suitable equipment available to work with your clients. This can be a significant investment upfront, especially if you plan to work out of any location other than an established fitness center. However, many pieces of equipment have a long life before they need to be replaced. And, if fitness is already a big part of your life, you may have a pretty substantial collection already.
If you also want to provide access to other health products, like the supplements available here, you may want to have a supply available onsite at all times.
Small businesses have a variety of advertising options available. You can setup business-related social media profiles for little to no cost, and creating a basic website is often pretty simple. If you can work a deal with local fitness centers, you may be able to leave flyers or business cards there to attract potential clients. Other options include online classified ads, local newspapers and radio stations, and larger niche message boards that serve your local area. You can even add referral bonuses for your current clients to help encourage them to tell others about your service.
Once you begin to build your client list, determine which methods brought them to you, and make adjustments to your campaigns accordingly. Marketing can be an ever-evolving business segment, so be prepared to adjust as you move forward.